Creativity is a tricky quality to define.
Tag: John Lewis
There’s no doubt, the bricks and mortar format are in serious trouble, but there could still be hope for consumer electronics retailers.
Few televised spots are as anticipated each year as the Christmas ads from UK retailer John Lewis. This year’s campaign is no exception, as the world was introduced to Moz the Monster.
Did John Lewis go too far or has the retailer stayed on the right side of the line?
It’s that time of year again. Christmas. And true to the season, brands and advertisers alike have come to the table with their very best efforts to win our hearts, minds and hard-earned pounds.
We’re paying tribute to some of the season’s most enduring, inspiring, and heartwarming spots starring these icons.