With so many ways to consume media these days, it’s sometimes hard to understand what and who to be watching and on what platform.
Viacom at #AWNewYork 2018
Brands can take advantage of the culture of proximity, especially at music events, by creating experiences that are genuine, benefit the consumer more than anyone, and enable true creativity.
Audiences are now more fragmented than ever before thanks to the continuous rise of social media, streaming services, and mobile.
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