Recorded at the WWE Live Interview Stage at the 15th Edition of Advertising Week New York, the AW360 Live Podcast features interviews with the industry’s best and brightest from around the globe.
Only ten percent of the five trillion in total annual sales in 2018 is attributed to digital channel sales.
The increasingly digital home is undoubtedly changing the way consumers interact and purchase products.
Every brand has one to tell – but how do you scale storytelling, evoke emotion, and, ultimately, build a lasting consumer relationship?
From the AW360 Live Interview Stage at Advertising Week Europe 2018: an interview with Bert Bassett, EU Director, Revenue Labs, Ebay.
Artificial Intelligence and digital marketing are currently dominated by technologists, but it’s time for creatives to take back control of advertising and make it all about “creating desire” again, rather than about tricking people into watching content.
From the AW360 Live Interview Stage at Advertising Week New York 2017: Josh Wetzel, Senior Director, Sales & Marketing, eBay
From the AW360 Live Interview Stage at Advertising Week New York 2017: Bridget Davies, VP & GM, eBay
During “Brands: The New Icons of Culture,” four panelists discussed strategies that companies can use to make the jump from a lovable brand popular within a subculture to an icon that reaches across demographics and fosters brand loyalty among its consumers.