Think about how you buy TV advertising today.
Within the next two years, 70 percent of the global population is expected to become mobile users.
In a thought-provoking discussion of these issues, our panel analyzed the future of consumer data and how companies should respond.
Director of Communications for Microsoft, Ben Tamblyn, discussed many positive examples of AI’s use and implementation.
Machine learning, and AI are developing at a pace where advanced analytics will soon be available to everyone across the organisation.
Citi’s advertising presence is undeniable. Go inside of the brand with Jennifer Breithaupt, Global Consumer CMO at Citi, as she discusses strategy, music, blockchain and more.
It’s no secret that the consumer journey is no longer linear. A consumer may view an ad for a product on a connected TV, look up the product on a phone, and then purchase that product in-store.
Try our interactive workout to get up to speed on machine learning.
The digital marketing industry has an unenviably long track record of shiny new object syndrome.
Artificial intelligence (AI) is a fundamental part of the ad tech landscape, bringing cost savings, precision targeting, and enhanced optimisation.