Research shows that young girls enjoy subjects like science, technology, engineering, and math, but as they get older, they start to feel that STEM isn’t for them, based on outdated stereotypes.
The new campaign, She Can STEM, inspires middle school girls to stay in STEM by showcasing female role models across a variety of STEM fields. PSAs give girls ages 11-15 the inspiration they need to see themselves in STEM and reinforce that STEM is cool, creative, and inspiring.
The campaign was put together by the Ad Council and McCann New York.
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