Wendy’s is one of the few brands to successfully create multiple breakthrough campaigns on social media sites, specifically Twitter.
Social Media has revolutionized the way we consume news, communicate with friends, and interact with brands.
Consumers are bombarded with so many marketing messages that it’s becoming increasingly difficult for a brand to stand out.
We recently wrote about how P&G CEO Marc Pritchard called out a dysfunctional relationship in the world of online advertising. It appears his words struck a chord.
Maximizing the digital footprint of Super Bowl advertising campaigns extends much further than simply posting television ads to YouTube.