But is a Super Bowl ad the best way for a major brand to make an apology?
With new ways of buying television, advancements in measurement and the proliferation of digital video, we are seeing a new age of television.
Consumers are bombarded with so many marketing messages that it’s becoming increasingly difficult for a brand to stand out.
Somewhere in the world, a room full of advertising agency professionals is brainstorming about ice cream or air freshener or headache remedy. And if the data is correct, there’s an 89% chance that everyone in the room—or at least those making the decisions—is male.
Ever since the dawn of time, human beings have been yearning for knowledge and understanding of how to carry out certain tasks.
Internet Video is exploding. Facebook Live. YouTube. Instagram. Hulu. Netflix. Amazon Video. Snapchat. ESPN. Vevo. Consumers have more choice (and more control) over media consumption than at any other time in history.