Programmatic continues to evolve from disruptive technology to mainstream transactional vehicle.
The big challenge facing physical retailers is the ongoing rise of e-commerce and online shopping.
Influencer marketing has become one of the top ways companies from Fortune 500 conglomerates to early-stage startups amplify their message
2018 always promised change, challenge and opportunity.
In a world of infinite choice and round-the-clock shopping, can brands still rely on seasonal peaks, product launches and promotions to guarantee growth?
At the heart of Unilever’s Marketing strategy, there are 3 pillars to crafting brands for life according to Luis Di Como, EVP of Global Media at Unilever.
When the modern snakeoil salesmen tell us which digital ad formats are most effective and, in response, we limit our creative ideas to ten A and B tested images on a carousel, we are lining their pockets, not building brands.
This AWE, considering recent views from Procter & Gamble and Unilever around brand safety, control and ROI, you can bet that trust will be a theme that permeates through everything that will be discussed at the event.
The global FMCG sector has fought relentlessly for growth in the face of ongoing economic uncertainty and continues to struggle.
Technologists argue that algorithms are the future – a machine-intelligence that works in our best interests, learning our preferences and improving our lives.