The history of modern advertising and communications is a story of evolution and shifting emphasis generally from the broad, towards the targeted.
Even though social media has now been around for more than a decade, many brands are still wrestling with how to use it effectively.
In this year’s midterm elections, it’s incredible to reflect on the impact social media and real-time content has had on the way voters and local communities engage.
A Look Back at the Past Decade of Online Magazine Evolution, and Where Magazines Stand in an Age of Digital Transformation.
Millennials are the most elusive, but at the moment, the most valuable generation to marketers.
Picture having the opportunity to attend the Jumpman after-party at the NBA All-Star Game in the Staples Center.
Single moms, two moms, moms struggling to pay their bills — these are today’s modern mothers.
Influencer marketing, if done right, can help your startup or small business grow your audience, improve sales, and expand brand awareness through social media.
Consumers today expect content that’s live, on-demand and hyper-relevant.
Twitter is the place people go when they want to find out about the world, whether it’s a specific topic or just a restless curiosity to discover what’s happening.