Another year, another almost impossible-to-fathom roster of devices designed to enhance the lives of every possible type of consumer.
Modern product packaging has played an increasingly important role in creating strong product brands. Just look at the growth of the unboxing video craze.
Decades ago Amazon disrupted commerce with its leadership in launching one of the first online marketplaces for books.
Immersive technologies are closer to a marketer’s dream than most realise
Whilst much has been said about the show’s secret to success, how exactly has ITV’s Love Island expertly capitalised on the influence of social media, driving unheard TV success across digital media?
Now into its fourth year, Amazon’s annual shopping event seems to have cemented itself in…
After opening remarks, the AWAsia audience was treated to two sides of the same campaign – a cross-promotional work of creative genius from smartphone giant Samsung and the Mexico Country Brand.
If a low-cost headset of only marginally better quality than that of a face-mounted smartphone isn’t enough to get the masses into VR, what would?
May 25th, 2018, the day the world ends and the day the EU referendum act on data protection supersedes the data protection act of 1998.
Samsung attacks Apple’s iPhone in their new advertisement, Apple Pay Cash soft-launches, Uber announces new plans to launch UberAir, Lyft tests a new riding experience for users, and Instagram adds a new feature to their Instagram Stories.