Programmatic continues to evolve from disruptive technology to mainstream transactional vehicle.
Tag: P&G
Trust, Purpose and Authenticity: The Power of Brands to Change People’s Lives
The role of brands that touch so many lives in a variety of capacities cannot be understated.
Cannes Lions 2018 Reflected a Maturing Industry, But One Still at Risk of Ignoring its Demons
Facing a raft of criticism for its past excesses, last week’s 65th Cannes International Festival of Creativity was a far more focused affair.
Marketers are Turning Inward, Making Specialists More Important Than Ever
As major marketers grapple with the effects of fraud and high ad-tech costs on their media budgets, their trust in traditional media agencies is on a sharp decline.
The Pitfalls of Data and How Trouble is Critical to Agency Success
When the modern snakeoil salesmen tell us which digital ad formats are most effective and, in response, we limit our creative ideas to ten A and B tested images on a carousel, we are lining their pockets, not building brands.
How Programmatic Can Win Back Trust in 2018
The rise of programmatic advertising has been one of the great success stories of the last decade in global media.
The Newest Threat to Brand Safety
In today’s digital environment of fake news and advertising potentially appearing alongside offensive content, brand safety is increasingly a major concern for digital advertisers.
FMCG Faces Its Watershed Moment
Glance at any FMCG-related news from the last few weeks and you’d be hard pressed to spot any significant differences to this time last year.
Brands, Don’t Be Evil
Technologists argue that algorithms are the future – a machine-intelligence that works in our best interests, learning our preferences and improving our lives.
The Programmatic Future Points to a Hybrid Model
There’s no doubt the media buying industry is aimed towards a programmatic future. But with well- publicized issues surrounding media quality, safety and margins, many in the industry have questioned the role of how agencies should and need to be involved.