Tag: P&G

Brands, Don’t Be Evil

Technologists argue that algorithms are the future – a machine-intelligence that works in our best interests, learning our preferences and improving our lives.

The Programmatic Future Points to a Hybrid Model

There’s no doubt the media buying industry is aimed towards a programmatic future. But with well- publicized issues surrounding media quality, safety and margins, many in the industry have questioned the role of how agencies should and need to be involved.