The AW360 team sat down with the creative guru behind major 21st-century consumer tech like Bose Sleepbuds, Shinola electronic, Nike Fuelband and the Xbox 360 to talk through all things product design.
It introduced the world to the square photo format back in 2010, and the love affair with Instagram began.
Ask your colleagues or your neighbours and chances are, if they have heard of VR, they’ll tell you that this is a new way to play games.
If a low-cost headset of only marginally better quality than that of a face-mounted smartphone isn’t enough to get the masses into VR, what would?
What a difference a year makes. For Virtual and Augmented Reality, CES 2017 offered so much hope and hype. Flash forward one year to CES 2018, and you see two very different trajectories for VR and AR.
VR gear is finally in the hands of consumers. Headsets from Oculus, HTC, and Samsung are widely available on store shelves, with more on the way. So what happens now?
It’s hard to miss Samsung’s impressive Virtual Reality presence at the Palais des Festival in Cannes. I think I had more fun watching visitors experience it than actually strapping on a headset.
Bound by four-year election cycles, bi-annual upgrades, and built-in obsolescence, we have become obsessed with immediate gain over a long-term vision.
We’ve had tech hype for electricity, the car and the internet. VR is on everybody’s lips today and tomorrow it’s all about AI. We’re always looking for, and talking about, the next big thing.
Amara’s Law states: “We tend to overestimate the effect of a technology in the short run, and underestimate the effect in the long run.”