For decades, The Simpsons universe has cultivated its own motley crew of brand mascots that are unique to the citizens of Springfield.
Tag: Mr. Peanut
If you’re a die-hard fan of the Planters icon Mr. Peanut, you might just be a member of the Peanut Pals.
My mission at #AWNewYork was simple. I was a brand mascot anthropologist, observing icons like the Kool-Aid Man, Chester the Cheetah, and Mr. Peanut as they made their way through the Big Apple.
If a brand mascot could take over your ad agency’s social media handles for the day, who would you want it to be? No, seriously: which character would you bestow the keys (AKA login information) to for your Facebook, Twitter, and Instagram accounts?
Yes, loyal AW360 readers, you read that headline right — Mr. Peanut’s stylish, 27-foot NUTmobile has been reported stolen! We’ll be updating the story as we get more coverage on what’s going on, but here’s what we know so far about this nutty situation.
Nothing says summertime quite like a road trip and this year, members of the ad community are bringing their favorite brand mascot buddies along for the ride.
What do a dinner table full of characters, an oven mitt on a quest for Italian flavor, a giant dribbling a basketball, and a heart-smart tuna all have in common? Each is a different brand mascot brought to life for advertising campaigns by the creatives at Calabash Animation.
Bartholomew Richard Fitzgerald-Smythe has always been one dapper peanut-about-town. That’s the full name for Mr. Peanut, by the way, and while most fans of the Planters icon may be unfamiliar with his formal name, his unforgettable fashion sense is what sets him apart from all the other nuts in the crowd.
The votes are in, the polls have closed, and Decision 2016 has been made!
As part of our countdown to Advertising Week 2016 in New York City and this year’s Madison Avenue Walk of Fame, we’re profiling the winners from the past 12 years; here are the winners from 2010.