Digital video ad spending revenue jumped 35 percent in the first half of last year up to $7 billion.
Mobile device and operator preferences in Europe.
How to make an impact in the ever-progressing brand marketing arena.
Within the next two years, 70 percent of the global population is expected to become mobile users.
Since its introduction a decade ago, the App Store has grown to become a $42.5 billion marketplace—changing the face of mobile technology forever.
After opening remarks, the AWAsia audience was treated to two sides of the same campaign – a cross-promotional work of creative genius from smartphone giant Samsung and the Mexico Country Brand.
More than you might think. New data suggests companies may be leaving money on the…
Today, app stores are mainly platforms that assist users at the moment of conversion, but that may soon begin to change.
Technology has changed and enhanced our lives and culture in so many positive ways. But with all things, there is a downside.
Let’s say you go to a party – what’s the first thing you ask? Do you ask what there is to drink? Or do you ask what the wi-fi credentials are? Chances are it’s the latter.