If a low-cost headset of only marginally better quality than that of a face-mounted smartphone isn’t enough to get the masses into VR, what would?
From the AW360 Live Interview Stage at Advertising Week Europe 2017: Graham Breen, EMEA Virtual Reality, HTC
VR gear is finally in the hands of consumers. Headsets from Oculus, HTC, and Samsung are widely available on store shelves, with more on the way. So what happens now?