Sound all too familiar right?
We sat down with one of our neighbors at the festival, Mark Pearlstein, CRO at DoubleVerify, to talk to him about some of the challenges brands are facing with brand safety today.
When brand marketers first turned up in Vegas in January in force (about 10 years ago), they were motivated by fear of missing the next big thing after a slow early response to the rise of digital technologies.
Think back, way back, to the early 2000s. Odds are you remember the home page takeovers and painfully irrelevant pop-ups that interfered with your browsing incessantly.
Virtual and augmented reality capability allows brands to immerse their customers like never before.
How each company chooses to deliver their CSR activity will vary enormously as will the amount that this activity is promoted internally and externally.
By now, most of the industry has heard or likely seen the Cannes Bronze Lion-winning scam ad from BBDO’s Brazilian subsidiary.
Over 15,000 delegates from 100 countries, hundreds of events, seminars and speakers taking the stage across eight action packed days.
“The Displaced” could well be the title of a film about the plight of old-school marketing and media executives in the age of digital disruption.
As adland’s luminaries gather in Cannes, it’s a good time to reflect on the current state of creativity.