Tag: Cannes

Is a Must-Attend Event Something You Must Attend?

When brand marketers first turned up in Vegas in January in force (about 10 years ago), they were motivated by fear of missing the next big thing after a slow early response to the rise of digital technologies.

Advertising for Good

How each company chooses to deliver their CSR activity will vary enormously as will the amount that this activity is promoted internally and externally.

Branded Conflict

“The Displaced” could well be the title of a film about the plight of old-school marketing and media executives in the age of digital disruption.