The year is almost over, and there’s one advertising theme that was blatantly persistent in 2018: brands are playing in the cause space more than ever.
In this year’s midterm elections, it’s incredible to reflect on the impact social media and real-time content has had on the way voters and local communities engage.
Marketers freaking out over upheaval in the social media space have to chill and focus on their core objectives.
We know online video consumption is continuing to grow on platforms like social media; but how is this going to change the industry?
Pokémon fever, which has been relatively dormant since the early 00’s, is exploding back into pop culture with Pokémon GO.
The growth in the quantity of video being watched on social platforms like Facebook and YouTube via smartphones and tablets was a theme much discussed at Advertising Week Europe last week.
Once again, as part of Advertising Week Europe Sharethrough will be hosting its Native Ad Forum in London.