People have personalities, and they are all different.
Sound all too familiar right?
It seems like every ad agency, consultancy, PR firm and design studio—and get this, even sign painter—is claiming to be a branding expert these days.
Beyond the heavy-handed humor of catchphrase ads, from Wendy’s “Where’s the Beef?” to Budweiser’s “Wassaaap!” – is a spectrum of smiles that draws people into even high-end brands – a true sign of the heightened value of humor today.
In fact, backed by 4.6 billion data points, our Group XP Experience Index ranked the world’s biggest brands according to the quality of their experience, finally proving what we all knew to be true: brands that invest in experience outperform the market by over 50%.
‘Tis the season for mass consumerism, but it’s also the season where some brands take stock of what it means to be human and how their brand fits into those basic human conditions.
Every year, data collection continues to grow. With all of this data, there needs to be platforms and infrastructure to ease the collection, storage and utilization process.
From the useful and noble, to the impractical; to the fun and the funny, and the straight up dopey, CES 2017 did not disappoint with its variety