Tag: BMW

Navigating the Risky Paradox of Brand AI

In fact, backed by 4.6 billion data points, our Group XP Experience Index ranked the world’s biggest brands according to the quality of their experience, finally proving what we all knew to be true: brands that invest in experience outperform the market by over 50%.

The Best Murmurs of Advertising

‘Tis the season for mass consumerism, but it’s also the season where some brands take stock of what it means to be human and how their brand fits into those basic human conditions.