For brands, using voice assistance technology means going beyond making your keywords more conversational.
With viewer attention at an all-time low and the increasing dominance of mobile as the device of choice, the appetite for short-form, mobile-friendly ads has never been bigger.
It’s been said that AI is the future, but I’d argue that it’s very much a thing of the here and now.
With all of the potential that AI brings, it’s no wonder that marketers are rushing to incorporate the tech.
Voice technology is no longer the stuff of science fiction.
Clearly, the death of retail has been greatly exaggerated.
Director of Communications for Microsoft, Ben Tamblyn, discussed many positive examples of AI’s use and implementation.
Machine learning, and AI are developing at a pace where advanced analytics will soon be available to everyone across the organisation.
Try our interactive workout to get up to speed on machine learning.
Artificial intelligence (AI) is a fundamental part of the ad tech landscape, bringing cost savings, precision targeting, and enhanced optimisation.