The trials and tribulations of the high street have continued throughout 2018.
In 2017 Business Insider reported Americans spent a total of $36 billion on the gaming industry.
Clow has become an icon in the advertising world and wants to change the narrative that advertising is only about manipulation.
Without a health kick, can brands still thrive?
Collaboration marketing is on the rise. Take a look at the fashion industry and you’ll quickly understand why.
There are few global events that captivate on the level of the FIFA World Cup, with the latest set to commence in Russia on the 14th of June.
As the World Cup arrives this June, global brands will continue to see a return on investment with their commitment to soccer.
In fact, backed by 4.6 billion data points, our Group XP Experience Index ranked the world’s biggest brands according to the quality of their experience, finally proving what we all knew to be true: brands that invest in experience outperform the market by over 50%.
Millennials nowadays are not only followers of celebrities, they also create their own brand image. In the age of chaotic information exchange, what millennials are thinking and how should brands and social influencers connect with them?
Adidas partnered with Brooklyn’s Outdoor Advertising Colossal Media, and the Brooklyn Creator Farm to hire local Brooklyn artists for murals. The temporary murals were up until August 13th, in 10 locations around the Bushwick neighborhood.