Tag: Adidas

Navigating the Risky Paradox of Brand AI

In fact, backed by 4.6 billion data points, our Group XP Experience Index ranked the world’s biggest brands according to the quality of their experience, finally proving what we all knew to be true: brands that invest in experience outperform the market by over 50%.

Think Millennial

Millennials nowadays are not only followers of celebrities, they also create their own brand image. In the age of chaotic information exchange, what millennials are thinking and how should brands and social influencers connect with them?

Global Brand, Local Focus: Adidas

Adidas partnered with Brooklyn’s Outdoor Advertising Colossal Media, and the Brooklyn Creator Farm to hire local Brooklyn artists for murals. The temporary murals were up until August 13th, in 10 locations around the Bushwick neighborhood.