Earlier this year, I had a conversation with a source for a project I’m working on about the Pillsbury Doughboy. During our chat, I brought up the 50th birthday of Poppin’ Fresh in 2015 and his take on the milestone.
For the CEO of Dentsu Aegis Network UK and Ireland, 2016 will be a pivot year. “It’s not ‘just advertising’ anymore – we’re in a new era of creativity, in a new economy that is digital,” said Tracy De Groose.
We’ve been hearing it for months – 2016 is going to be the year of VR. And with the release of three consumer headsets in the first half of the year, they just might be right.
It is no longer a surprise to any of us that digital video is rapidly overtaking the more traditional forms of linear programming.
The Ringmaster Speaks: The Advertising Week Europe Impresario Chews the…Read More →