The Revolution Will Be Digital and Diverse

For the CEO of Dentsu Aegis Network UK and Ireland, 2016 will be a pivot year. “It’s not ‘just advertising’ anymore – we’re in a new era of creativity, in a new economy that is digital,” said Tracy De Groose.

Latest Technology

Making Every Mobile Video Play Count

Digital video ad spending revenue jumped 35 percent in the first half of last year up to $7 billion.

Keeping Up With the Connections

Mobile device and operator preferences in Europe.

Embracing the Disruption: Conversational AI, Voice Skills & Chatbots

For brands, using voice assistance technology means going beyond making your keywords more conversational.

#AWEurope 2019