Whilst much has been said about the show’s secret to success, how exactly has ITV’s Love Island expertly capitalised on the influence of social media, driving unheard TV success across digital media?
Celebrity + Pop Culture
The Conservative Party made national news last week when they offered people the chance to win reusable water bottles in the style of those used by contestants on the ITV2 dating reality show Love Island.
When Grumpy Cat, the American cat internet celebrity famed for her permanently glum facial expression, entered the public consciousness back in 2012, she quickly became more than just a typical meme, becoming the face of countless products ranging from pillows and mugs to clothing and bags.
The world’s biggest film and entertainment brand gets up close and personal with one of the film industry’s greats: actor, writer, producer and film director, Stanley Tucci.
With the rise of digital and social media the traditional role of the celebrity is shifting.