The demise of virtual reality has been greatly exaggerated.
VR & AR
Brands are smart to adopt this technology as consumers are learning to expect AR as an option while researching products.
XR, a term to encompass AR, VR and MR (Mixed Reality), is fundamentally changing the way we view the world around us.
Here are 12 high level concepts about what I believe is the future of immersive technologies, and how it will impact our lives over the next decade.
Immersive technologies are closer to a marketer’s dream than most realise
Ask your colleagues or your neighbours and chances are, if they have heard of VR, they’ll tell you that this is a new way to play games.
STX Entertainment aims to push the boundaries of virtual reality with their latest project, a short-form film titled “The Limit”.
Picture having the opportunity to attend the Jumpman after-party at the NBA All-Star Game in the Staples Center.
VR has emerged as a way for advertisers, brands and online publishers to grab attention.
VR is going to affect every industry and most people don’t know it yet—but it’s already happening.