Programmatic continues to evolve from disruptive technology to mainstream transactional vehicle.
Frequency capping is nothing new in digital advertising.
Welcome to our Tuesday edition of the live Twitter chat from #AWNewYork! Our Twitter chat today features Adobe.
How do brands and marketers use programmatic successfully? Shaun Lin, Director of Supply Partnerships at Sizmek tells us!
Advertisers can now purchase digital OOH inventory…
For some brands, advertising within apps is either an afterthought or not in the picture at all.
The rise of programmatic advertising has been one of the great success stories of the last decade in global media.
Ongoing industry debates surrounding auction dynamics, ad fraud, inventory quality and supply chain optimization are more than just industry ailments.
There’s no doubt the media buying industry is aimed towards a programmatic future. But with well- publicized issues surrounding media quality, safety and margins, many in the industry have questioned the role of how agencies should and need to be involved.
Programmatic has come a long way since its beginnings in 2007. Now that we’re more than 10 years in, data-driven marketing is transforming the way advertisers sell and buy media today.