Marketers have always relied on data to help make decisions.
An interview with Seth Goren, SVP Media Strategy and Analytics, Discovery, about how data can transform thinking within a company and why it’s so important to start simply.
Everyone wants to monetise their IP, and brands have huge value.
To cut through the noise and make better marketing investments, decision makers need to ask themselves these five questions.
With a new episode every couple of weeks, The Sonic Truth Podcast Series, a co-production of AW360 and Veritonic, explores the monumental shift to audio from a unique angle.
The impacts of the cloud wars may take years to materialize.
Why Developing a ‘Sherlock’ Mindset Is Vital to Marketing Success
In 2018, data-driven strategies have become a must versus a nice-to-have within the marketing industry.
The robots aren’t coming for your jobs, but they’re here to let you think more and work less.
In a thought-provoking discussion of these issues, our panel analyzed the future of consumer data and how companies should respond.