In 2011, the economic and financial crisis hurt the sales rates of several luxury markets; the emerging ones -such as Mexico’s- were not affected, on the contrary: in our country there was a 15% annual growth.
Today’s digital ad landscape is a competitive one, that’s clear.
There is much to be said about today’s advertising landscape vs. the past.
Barry Wacksman, of R/GA, asks the Advertising Week audience to consider, “Where to be creative?”
Keith Reinhard, representing DDB, asks if advertisers are sacrificing creativity for the excitement of “new digital” enterprises.
Roberto Fernández del Castillo of UBER Mexico hosts the El Heraldo de México Stage to discuss a goal all brands, agencies, and creatives struggle with regularly: Monetizing Content.
Let’s say you go to a party – what’s the first thing you ask? Do you ask what there is to drink? Or do you ask what the wi-fi credentials are? Chances are it’s the latter.
Leaders across the retail ecosystem join together to discuss the challenges facing their space and what actions will help them succeed.
Karla Berman, Head of CPG at Google, starts off her talk at Advertising Week LATAM with a humorous tone to the overwhelming gender issues in the workforce.
There’s that popular saying that to know where you are going, you must know where you’ve been. That’s exactly what Gail Heimann, President of Weber Shandwick educates us on in her session.