Creativity is a tricky quality to define.
When The Beatles released ‘When I’m 64’, the song being used as an allegory for lackadaisical marketing half a century later, to hazard a guess, didn’t cross their mind.
Managing healthy client relationships is a vital element of successful account service.
AW360 is pleased to present the fourth episode in our Craftsmen of Creativity animated series.
Women are rarely seen as serious contenders in the gaming industry, let alone a target audience.
Michael Treff, President of digital-first creative agency Code and Theory talks about how brands across industries have misunderstood digital transformation
The latest international study commissioned by Mailjet among 400 marketers in the UK and France…
In fact, procurement can actually be a good thing for agencies—when done right.
If brands want to authentically engage with African-American people on Twitter, they first need to deeply understand #BlackTwitter and how people use it.
The question now is how their departments should adapt to this rapidly changing world and the new expectations that come with it.