Artificial intelligence (AI) is a fundamental part of the ad tech landscape, bringing cost savings, precision targeting, and enhanced optimisation.
Director of Analytics, EMEA at Flashtalking
Peter Falcone is Director of Analytics at Flashtalking where he leads analytics accounts, market development and industry partnerships across EMEA. He plays an active role in the ongoing development of Flashtalking’s award-winning attribution platform. Peter is passionate about bringing insights and effectiveness to advertisers through the use of cutting edge tech and champions industry collaborations. Peter sits on the i-com UK advisory board.