Here are the main points every marketer should know about Facebook’s 2018 F8 conference.
Newsfeed is kicking brands and businesses to the bottom of the page. But instead of despairing, marketers should look to chat for a better, more direct way to engage people on Facebook.
Once the customer opts in, it’s time to start the messaging process. Brands should strive to add value right away to make a good first impression.
A big part of the chatbot appeal comes down to first-party data. Marketers typically rely on pixel tracking and predictive analytics to gather details about their target audience.