If brands want to authentically engage with African-American people on Twitter, they first need to deeply understand #BlackTwitter and how people use it.
Wendy’s is one of the few brands to successfully create multiple breakthrough campaigns on social media sites, specifically Twitter.
This panel is full of people who have paid the price of standing up for what they believe in.
One Iconic Storyteller’s Journey of Reinvention & Connection
Miss America was able to rebrand their overall value to fit the social atmosphere of the nation and send a message to the people on what Miss America 2.0 about.
It is crucial that brands adapt to the times, and ultimately, show the next generation authentic ads that connect with them.
Ken Auletta sat down with Gary Vaynerchuk, chairman of VaynerX to discuss the disruptions in the advertising industry.
In this session, two prominent organizations, SATURDAY MORNING and Spotify, discussed the motivations behind their own authentic initiative: Black History is Happening Now.
Until the people who are in power diversify, women’s voices will not be heard.