At their best, experiences designed and built to inspire participation and social sharing can be invaluable platforms for deep consumer engagement with brands.
President & CSO at SET
Alasdair Lloyd-Jones is Chief Strategy Officer and President at SET. He leads SET across four of its global offices where he provides strategic oversight for all clients, including Nike, Red Bull, and BMW. Alasdair held senior positions in advertising, specializing in digital and brand experiences at Y&R, Deutsch, Ogilvy, Publicis and Cutwater. Most recently, he was COO at Big Spaceship - awarded Most Innovative Digital Agency by Fast Company. At Big Spaceship, he developed and implemented strategic vision and established new practices in digital. Alasdair has won two Gold Effie Awards and serves as a member of the AAAAs Planning Committee as well as being the creator of the Jay Chiat Planning Awards. He has written articles for Fast Company and The Guardian.
Latest posts by Alasdair Lloyd-Jones (see all)
- Wish You Were Here: The Power of Shareable Brand Experiences - October 4, 2017