5 Creative Packaging Design Trends for 2019

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by PIX on crowdspring

Your company’s brand identity is everything visual about your brand.

If you make and sell physical products, your brand identity includes product packaging (the packaging for your products) and package graphics (the graphics/content on your product packaging).

Packaging is the touchpoint between your brand and your customers. It’s what your customers and prospects see, pick up, hold, and take home.

Make sure your products don’t get left on the shelves in 2019 because of dated, unattractive packaging design.

To help you, we’ve identified five creative 2019 packaging design trends that are accessible, attractive, and easily adapted for any business.

Let’s take a closer look at each of these trends.

>> Read 11 Eye-Catching Packaging Design Trends for 2019 to see all 11 packaging design trends.

1. Minimalist packaging

by studiox on crowdspring

With all of the nostalgia for the brashness and brightness of 80s and 90s, minimal design might come as a relief for the eyes.

by studiox on crowdspring

Do you want to create a lasting, striking impression on consumers?

Let your product speak for itself.

Reducing a product’s packaging design to its essence is a powerful way to truly hone your brand.

by Dazzler on crowdspring

Minimal packaging design allows the integrity of your product to shine through.

It can provide a break for consumer eyes weary of bright, cluttered packaging adorned with outrageous or ornate design work.

Minimal design can also bolster a brand’s personality.

by trisant on crowdspring

Imagine a beauty product with a sparse, uncluttered package, or a cleaning product with a truly clean design.

The goal is to strip away what’s unnecessary from a package’s design until only the essential remains.

This gives your product a truly clean slate on which to shine.

2. Sustainable packaging

by mattmac on crowdspring

With more and more focus on the impact of packaging waste, it’s more important than ever that designers and companies think green.

It’s not just the right thing to do – it’s also good for business.

A Nielsen study found that 66 percent of global consumers said they would pay more for sustainable brands.

Many studies on the buying habits of Millennials found a preference for sustainable products as well. A different Nielsen study found that 3 out of 4 Millennials and 72 percent of Gen Z polled would pay more for a product with sustainable packaging.

3. Soft neutrals, pastels, and patterns

By BlackCatDesign on crowdspring

After a design trend hits, there’s often an opposing trend that seems to surface soon after.

by trisant on crowdspring

Call it reactionary, evolutionary, or simply how trends change and progress.

In the past few years, we’ve seen a pattern in graphic design trends that incorporates bright colors, loud patterns, and in your face graphics.

These designs are colorful, but they don’t work for every business.

Fortunately, the recent shift to bold, brightly colored designs has its own counterpart trend.

by dizainhash on crowdspring

The 2019 trend to incorporate neutral colors, pastels, and patterns are like a salve for overtired consumer eyes.

The versatility of this softer trend has been embraced by a wide variety of businesses.

Cell phone cases, intimates, even our beloved coffee packaging – businesses in every marketplace have found a way to adopt a neutral palette into their packaging.

Packages using these trends speak to our softer side.

They create a welcoming feel that can be effective to draw in consumers seeking something more compassionate or considered.

by rjhill on crowdspring

This trend doesn’t mean that packages have to fade into the background or appear more passive.

Designers can use pastels and patterns to create visually compelling packages that attract attention.

In fact, most minimalist designs heavily emphasize the company’s name, logo design, and brand as you see in these examples. It’s a good way to put your brand identity – and key messaging – front and center.

If your brand or product benefits from a more subtle or mellow look and feel, incorporating this trend may uncover the packaging zen you’ve been seeking.

We expect packages in 2019 will have more of these soothing, gentle color palettes.

4. Unusual/Playful package graphics

by purushothama on crowdspring

Far too many packages have a serious look.

You know the ones – their stark, commanding graphics and imposing, stern typefaces impress customers with their obvious sophistication or visual dominance.

by marioteodoru on crowdspring

An unusual and playful style of packaging works well for some brands, but taking a step outside of a more serious approach can draw attention, too.

Adopting an unusual, playful graphic style in packaging can appeal to consumers looking for a lighthearted experience, an adventure, or something aggressively fun.

Knowing your market is important here – you probably wouldn’t want to purchase medical supplies wrapped in neon smiley face adorned packaging.

But if you know your consumers are in it for a good time or a youthful feel, this fun and fancy free trend might be worth playing around with.

5. Black and white colors

by marcuccio on crowdspring

Designers have used the yin and yang of colors to great effect, and this trend shows no signs of fading to… well, black.

by marcuccio on crowdspring

There’s something powerful about packages that use white and black.

It removes the distraction of color, and instead draws the eye to the shape and form of the design.

It also spotlights the copy, which can be advantageous when copy is a critical part of your brand.

There’s also a sophistication to designs using black and white.

If you’re not sold on the bright, intense colors in other trends, the simplicity of black and white may be perfect for you.

by draganfly on crowdspring

Good design is good business. Be sure your product packaging catches the eyes of your customers and prospects.

Amanda Bowman

Customer Service at crowdspring
Amanda Bowman is a Branding and Support Specialist at crowdspring, one of the world’s leading marketplaces for crowdsourced logo design, web design, graphic design, product design, and company naming services. Amanda guides crowdspring customers through the easy process of obtaining affordable, high-quality custom designs and names for their business. She regularly writes about branding, entrepreneurship, small business, and design on crowdspring's award-winning small business blog.

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