A logo is the visual centerpiece of a company’s brand identity.
A well-designed logo will help boost awareness and can improve your marketing and bottom line.
A poorly designed logo, or one that has outgrown your brand, can tarnish your brand.
When you set aside design trends and styles, at its core, a logo must:
1 – Embody your brand.
2 – Be instantly recognizable.
3 – Be versatile.
4 – Be timeless.
Everything else is optional.
Simplistic letter play, swooshy people, pixelated designs, and bright colors were popular logo design trends in 2018.
Whether you’re looking for a logo design for a new business or considering a rebrand, your professional logo design in 2019 should feel fresh and relevant for a long time, and not dated a year from now.
Here are 9 hot logo design trends and styles we’ll see in 2019.
>> To see a full list of logo design trends for 2019, read Logo Design Trends 2019: Your Ultimate Guide to Navigate The Biggest and Hottest Trends.
Responsive design logos
Whether you print your logo on marketing brochures, outdoor billboards, product packaging, on your website, on a business card, or as an icon on a smartphone, you want your logo to be flexible and usable in different situations.
This is called responsive design.
Here’s a site that lets you play with famous logos and see how they respond to different screen sizes.
How does your company’s logo change based on screen or display size?
Playing with perspective is a great way to challenge the norms of traditional logo design.
Distortion, fragmentation, warping, and visual breaks are all interesting ways to break the mold in an engaging way.
Logo design by noi_bgt/crowdspring
Logo design by galanggumilar/crowdspring
You can even overemphasize certain elements to highlight specific qualities of your logo in an unexpected way.
One way to be sure this style works for you is to ask your graphic designer to show you some mock-ups with your logo on items.
Many graphic designers are now providing mocked-up visuals of their logo designs on a t-shirt, business cards, business brochures, stationery, web design, infographic, or wall signage in addition to their beautifully rendered design.
Colors – especially bright colors – continue to take center stage when it comes to modern logo trends and we expect this will continue throughout 2019.
That’s because color has a deep impact on how people see the world and is often used to influence people’s decisions.
Logo design by sobur85/crowdspring
Logo design by glamaz0n/crowdspring
Want to learn more about the importance of color in logo design? We recommend you read:
- How 21 Brands Use Color to Influence Customers
- How Color Influences What People Buy
- Small Business Branding: What Color Says About Your Business
Simple design is hardly a new trend.
With clean lines and memorable presentation, it’s easy to understand the draw of simple logo design.
Simplifying an existing logo is an easy way for businesses to build on their foundations – ironically, by stripping them down to their visual cores.
We’ve seen brands like Uber undergo redesigns recently, whether to strip down overly ornamental logos or to move away from tarnished reputations.
Whatever the reason, simple typography can give your existing logo a contemporary, modern facelift or create a contemporary new brand.
Playful visuals that offer unexpected, clever designs can have a major impact on customers.
Logo design by kayagraphics/crowdspring
Logo design by surip/crowdspring
Logo design by newziner/crowdspring
In 2019, you can expect to see designers playing with metaphors, puns, and innovative concepts in their logo designs.
These logos make everyone take a second look at a product and add a fun element into a business’ persona.
Brands that want to create an aura of vintage sophistication and authenticity will use intricate, detailed illustrations in 2019 to represent their artisan, handcrafted, top-shelf products.
Logo design by Seaside/crowdspring
Logo design by miamiman/crowdspring
The food and beverage industries are especially drawn to the lux, detailed design work trend, and for good reason.
Wine, spirits, and other artisan treats all naturally fit this logo trend.
Any natural, organic, house-made products and businesses can benefit greatly from a super detailed, vintage influenced logo.
Typography plays a huge role in logo design.
The font you choose has a powerful impact on how your brand (and your company) is perceived.
We’ll continue to see this trend grown in 2019 as companies reject available fonts and create their own.
For companies that don’t have the budget (or interest) to create their own custom typeface, another type-based trend is gaining popularity.
Called “Cut”, this trend sees brands taking type and literally cutting part of it away, leaving behind something new.
Logo design by subur/crowdspring
Logo design by Bingo/crowdspring
The venerable news site Slate used this to great effect with their major rebrand.
It’s a simple but effective technique that reshapes how type is used in logo and brand design.
If you want a look that’s straightforward but with flair, think about what you can cut. You might find that less really is more.
But be sure that the name of your company is readable once you cut the font. After all, you can’t create awareness and loyalty with your brand identity if people don’t know the name of your business.
Logos are, at their cores, symbols.
Geometric shapes can work as powerful, memorable symbols.
Logo design by subur/crowdspring
Logo design by IM3D/crowdspring
Logo design by AlexandraKovacs/crowdspring
With bright color choices and invitingly arranged shapes, the geometry trend is both minimalist and friendly.
Hand drawn logos
Custom, hand-drawn artwork will see a comeback in 2019.
It’s hard to stand out from your competition when you share the same logo and too many small businesses have been hurt by templates and generic logo elements.
Generic stock art and templates should not serve as design inspiration and you should never use elements from those designs in your custom logo design.
A generic logo will hurt your business because your brand identity will be indistinguishable from tens of thousands of other businesses.
We feel strongly about this. Crowdspring has always had a rule that no stock art, templates, or generic art can be used in custom logo design projects on crowdspring.
Real illustrations provide brands with a personality that generic stock simply can’t offer, and smart businesses are taking notice.
Logo design by nuliser/crowdspring
Logo design by lenty/crowdspring
We’re excited to see hand drawn logos become a major player in logo design in 2019.
Are you ready to embrace logo design trends and styles in 2019?
Logo design trends and logo design styles can offer a great way to breathe fresh life into your brand.
However, as with anything, it’s important to exercise caution.
You don’t want to carelessly update your brand for the sake of trendiness and wind up with a logo that doesn’t resonate with your business or market.
When you’re looking through 2019’s logo design trends, make sure that trend represents your brand thoughtfully, and can be integrated into the rest of your existing branding.
Latest posts by Amanda Bowman (see all)
- What Your Small Business Should Know About Logo Design Trends in 2019 - December 6, 2018
- Emotional Marketing - October 24, 2018
- 6 Word-of-Mouth Marketing Strategies That Help SMB Growth - October 17, 2018