The Q4 holiday season has traditionally been a peak period for the allocation of brand marketing budgets.
As one of the biggest hot button issues for the past few years, “brand safety” continues to be on the minds of publishers, brands, platforms and ad tech companies alike.
Video content is in high demand among marketers and advertisers as they look for ways to effectively engage their audience.
Influencer marketing, if done right, can help your startup or small business grow your audience, improve sales, and expand brand awareness through social media.
Don’t be surprised if you start to see new products and services aimed at B2B marketers in the future.
When Herodotus of Halicarnassus – “The Father of History” – recorded The Histories, I wonder how much thought he put into the lifespan of his content. Did he know that his work would still have impact 2,500 years later?
With new ways of buying television, advancements in measurement and the proliferation of digital video, we are seeing a new age of television.
Our needs as consumers have not changed but our expectations for the brands that serve us have changed dramatically.
Consumers today expect content that’s live, on-demand and hyper-relevant.
Twitter is the place people go when they want to find out about the world, whether it’s a specific topic or just a restless curiosity to discover what’s happening.