In 2017 Business Insider reported Americans spent a total of $36 billion on the gaming industry.
Women are rarely seen as serious contenders in the gaming industry, let alone a target audience.
Amazon’s acquisition strategy is one of the biggest secrets that the Seattle-based business manages. Announcements for small acquisitions are generally not done and the industries that are being canvassed for targets are also a closely guarded secret.
The average attention span of a goldfish is nine seconds. In 2015, humans clocked in at eight. Somewhere around the end of this sentence, statistically, we’re going to lose you.
In 2015 the global video-games industry grew by 8.5%, to a value of $99.6 billion. To put that in context, in the same year the movie industry earned just $38 billion . Games aren’t just for geeks any more — they’re bigger than Hollywood. For advertisers, this is a massive opportunity.
Everyone’s already talking about Millennials. Congratulations! But what about their younger siblings? Get ready for the new generation of digital natives charging into the marketplace.
Just like promoting any consumer brand, starting a lasting conversation about a particular non-profit, cause or charity requires collaboration across all lines of marketing communications.