Influencer marketing, if done right, can help your startup or small business grow your audience, improve sales, and expand brand awareness through social media.
Consumers today expect content that’s live, on-demand and hyper-relevant.
Twitter is the place people go when they want to find out about the world, whether it’s a specific topic or just a restless curiosity to discover what’s happening.
“The rules have changed” for brands interacting with modern masculinities.
I recently reread Microsoft’s 2015 report that said a consumer’s attention span is now less than that of your average goldfish.
In November, Havas Group, along with several other parties, invested $10million in Octoly – an influencer marketing platform with more than one billion subscribers.
What springs to mind when you think of the word STEM? For some it might not mean anything at all. For others it might conjure up images of lab coats or chemistry lessons.
Thanks to technology and social media, consumers can see a brand’s true colors.
It’s 13 years since the launch of Facebook. Since then we’ve seen a flurry of other social media launches, shaping the way an entire generation (Gen Z), connects, interacts and feels about one another and themselves.
Mercedes-Benz Weaves ‘Justice League’ Stories into Instagram Comics Luxury automobile retailer Mercedes-Benz recently announced that…