Thanks to the runaway success of Pokémon Go last year, the experience of augmented reality (AR) is familiar to a mainstream audience.
Tag: Pokémon Go
When you think of augmented reality (AR), what probably comes to mind is the meteoric rise of popular games like Pokemon GO, which allow users to interact with the real world to earn points.
There are some predictable retail traditions we can all bank on this time of year — competing sales, wall-to-wall marketing noise, and gimmicky promotions.
At this seminar presented on the Bing stage, a panel of experts from Unity, a leading mixed reality company, described how this technology can be utilized, and what the future holds for it.
Still finalizing your 2017 marketing plans? Every morning our “Agile Content” team sources thousands of data points to get a real time pulse on what’s hot and what’s coming. Below are five key trends we’re closely watching and building into all of our client plans.
Virtual and augmented reality capability allows brands to immerse their customers like never before.
When it comes to Pokémon Go, the media is understandably focusing on the external effects of the game, notably cheats, fights, and even deaths.
Pokémon GO has quickly become the most used mobile game in history. With a simple, yet revolutionary concept, it has taken the world by storm.
In today’s world, experiences are a form of social currency. The more diverse and varied our experiences, the culturally wealthier we become.
Pokémon fever, which has been relatively dormant since the early 00’s, is exploding back into pop culture with Pokémon GO.