Thanks to the runaway success of Pokémon Go last year, the experience of augmented reality (AR) is familiar to a mainstream audience.
Tag: Pokémon Go
The Time for Brands to Invest in AR is Now
When you think of augmented reality (AR), what probably comes to mind is the meteoric rise of popular games like Pokemon GO, which allow users to interact with the real world to earn points.
AR Commerce is a Gift to Brands this Holiday Season
There are some predictable retail traditions we can all bank on this time of year — competing sales, wall-to-wall marketing noise, and gimmicky promotions.
Mixed Reality and the Future of Ads
At this seminar presented on the Bing stage, a panel of experts from Unity, a leading mixed reality company, described how this technology can be utilized, and what the future holds for it.
Social Commerce, Fake News and Consumer Creep Outs
Still finalizing your 2017 marketing plans? Every morning our “Agile Content” team sources thousands of data points to get a real time pulse on what’s hot and what’s coming. Below are five key trends we’re closely watching and building into all of our client plans.
Know Thy Consumer and Thyself, Before Thy Tech
Virtual and augmented reality capability allows brands to immerse their customers like never before.
Augmented Reality is All Go Go Go
When it comes to Pokémon Go, the media is understandably focusing on the external effects of the game, notably cheats, fights, and even deaths.
Pokémon GO Defines the Future of the Web
Pokémon GO has quickly become the most used mobile game in history. With a simple, yet revolutionary concept, it has taken the world by storm.
Balancing Bite-Size with Fully Immersive: The New Brand Challenge
In today’s world, experiences are a form of social currency. The more diverse and varied our experiences, the culturally wealthier we become.
5 Things Marketers Should Consider About Pokémon GO
Pokémon fever, which has been relatively dormant since the early 00’s, is exploding back into pop culture with Pokémon GO.