In this year’s midterm elections, it’s incredible to reflect on the impact social media and real-time content has had on the way voters and local communities engage.
Today, Nielsen families continue to keep diaries, but there are more ways to consume media than just linear TV.
Much has been written about the decline in live sports viewership over the past few years.
With new ways of buying television, advancements in measurement and the proliferation of digital video, we are seeing a new age of television.
To be successful, branding is now more of an asset – a bond created between customer and product, driving the product innovation pipeline, and with the power to make or break a company’s future.
What happened in Vegas earlier this month is not staying in Vegas as over 150,000 people flocked to CES 2018 ready to see all things tech.
Loyalty is one of the most important aspects to a brands’ success.
Back in 2015, the NFL was far and away “America’s Game.”
The topic is hot, but by no means is the conversation new. Talent seeking in the advertising industry needs to expand its diversity and inclusivity in order to change cultural norms inside agencies and be better representative of the population.
From a brand standpoint the NFL wants to remain on the forefront on popular culture in order to ensure that the brand doesn’t get old, or seen as something that your parents followed that may no longer be relevant.