Tag: Google Home

Connected Home for the Holidays?

As a marketer, and more specifically, a marketer that has fully embraced cognitive technology in all of its glory, I’m supposed to wax enthusiastically about digital assistants such as Google Home or the Amazon Echo.

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Voice Search Turns Up the Volume

Voice search is about to move from a whisper to a shout, quickly. The fact that Google Home and Amazon Echo both had a starring roles in this year’s Super Bowl is only the latest of evidence of this fact. 

Super Bowl LI: Advertiser Head-to-Head

The Super Bowl is an American institution, but it’s also the “promise land” for advertisers – unrivaled inventory that puts brands in front of more than a third of the U.S. population in just one ad slot.

All I Want for Christmas is My IoT

As I sat in the office the other day turning on the washing machine at home, I realized that almost every electronic device I plan to purchase this holiday season has an Internet connection.