Creative technology and the way we use it has evolved. In fact, messaging tech has been shifting and shaping the world of brand experience at a rate that can seem dizzying to keep up with.
Tag: Google Home
The majority of floor space in this year’s massive North Hall at CES is dedicated to automobile makers or companies that supply parts and solutions for our cars.
As a marketer, and more specifically, a marketer that has fully embraced cognitive technology in all of its glory, I’m supposed to wax enthusiastically about digital assistants such as Google Home or the Amazon Echo.
Voice search is about to move from a whisper to a shout, quickly. The fact that Google Home and Amazon Echo both had a starring roles in this year’s Super Bowl is only the latest of evidence of this fact.
The Super Bowl is an American institution, but it’s also the “promise land” for advertisers – unrivaled inventory that puts brands in front of more than a third of the U.S. population in just one ad slot.
CES is like re-entering the world’s atmosphere. It’s really the perfect analogy to describe the warp-speed gear shift required to take myself from the serenity of the holiday break straight into the frenetic, high energy, brightly-lit pace of CES in Las Vegas.
As I sat in the office the other day turning on the washing machine at home, I realized that almost every electronic device I plan to purchase this holiday season has an Internet connection.
Google opened a new physical store in NY last week, in addition to the two previous spaces in London, bucking conventional wisdom concerning online-only retail and its role in business strategy.