If your small business brand isn’t healthy, neither is your business.
Just as strict parents do children, brands have a tendency to hinder ads in fear of a dreadful outcome.
In today’s age of digital, priorities are changing. Whereas in the past it used to be just consumer wallets, today brands are vying for consumers’ most important commodity – their time – and keeping them engaged.
When it comes to social good, businesses do not have a choice anymore; customers expect this behaviour.