For decades, we’ve been imagining a future where voice is the dominant user interface. It’s finally happening.
To be successful, branding is now more of an asset – a bond created between customer and product, driving the product innovation pipeline, and with the power to make or break a company’s future.
New products, new markets, new strategies – these ideas all require creativity and there’s increasing awareness that high-quality innovation and creativity can come from anywhere.
No matter your industry or niche, you will always have competition. How does your business stand out in a noisy marketplace?
We are living through one of the most dynamic periods of change since the Industrial Revolution.
From Amazon’s Alexa on more than 10 million countertops and Siri in every iPhone to GM implementing IBM’s Watson into OnStar and Tesla’s autopilot using cloud-based learning, Artificial Intelligence, in various forms, is reaching a point of cultural ubiquity.
The majority of floor space in this year’s massive North Hall at CES is dedicated to automobile makers or companies that supply parts and solutions for our cars.
Without realizing it, we’re interacting with “thinking” machines on an unprecedented level and in forms we had only imagined before.
In our study, Embracing the Machines: AI’s Collision With Commerce, we explored shoppers’ awareness, acceptance, and perceptions of AI today and how they felt these things would change over time.
‘Tis the season for mass consumerism, but it’s also the season where some brands take stock of what it means to be human and how their brand fits into those basic human conditions.