From Amazon’s Alexa on more than 10 million countertops and Siri in every iPhone to GM implementing IBM’s Watson into OnStar and Tesla’s autopilot using cloud-based learning, Artificial Intelligence, in various forms, is reaching a point of cultural ubiquity.
The majority of floor space in this year’s massive North Hall at CES is dedicated to automobile makers or companies that supply parts and solutions for our cars.
Without realizing it, we’re interacting with “thinking” machines on an unprecedented level and in forms we had only imagined before.
In our study, Embracing the Machines: AI’s Collision With Commerce, we explored shoppers’ awareness, acceptance, and perceptions of AI today and how they felt these things would change over time.
‘Tis the season for mass consumerism, but it’s also the season where some brands take stock of what it means to be human and how their brand fits into those basic human conditions.
This time of year, there are holiday marketing campaigns everywhere.
At a time when our country and the world are so intense, divided and unpredictable, brands are choosing a more traditional and comforting message – togetherness.
Now that the tenth anniversary of the iPhone has come and gone, it’s hardly necessary to wax poetic about how much the iPhone has changed the way we consume content across every vertical.
Samsung attacks Apple’s iPhone in their new advertisement, Apple Pay Cash soft-launches, Uber announces new plans to launch UberAir, Lyft tests a new riding experience for users, and Instagram adds a new feature to their Instagram Stories.
By controlling the distribution of audiences, these few referral sources now own the publishing and content discovery space — and a huge share of the ad dollars that come with it.