Amazon’s biggest annual members-only shopping event, Prime Day 2018, is fast approaching.
Effective app marketing in 2018 is data-driven by default.
Groggy from the MMMM-party from the night before, you sip the first Dom of the morning and lounge on a yacht that belongs to some random agency.
Duke Energy (market cap $50 billion+) joins a growing list of new partners intrigued by the potential of “smart city” information delivery and advertising.
With new ways of buying television, advancements in measurement and the proliferation of digital video, we are seeing a new age of television.
In a world of infinite choice and round-the-clock shopping, can brands still rely on seasonal peaks, product launches and promotions to guarantee growth?
In the marketing area alone, McKinsey estimates that data-driven companies worldwide improve their marketing ROI by 15-20%, which adds up to $150-$200 billion in additional value.
There’s a lot of buzz around AI; seemingly out of nowhere, every software platform and tech company has its own AI capabilities.
For decades, we’ve been imagining a future where voice is the dominant user interface. It’s finally happening.
Champagne on ice, shiny new sports cars (roof down – obviously) and expensive handbags… nope we’re not talking about the Rich Kids of Instagram.