Why brands must bite the bullet this Christmas and find out what their customers really think of them.
The UK leads the way outside the US with an estimated £7.8 billion spent in 2017 between Black Friday and Cyber Monday.
Disruption and transformation get a lot of hype, and for good reason. Digital technologies have…
Decades ago Amazon disrupted commerce with its leadership in launching one of the first online marketplaces for books.
Word-of-mouth marketing is the most powerful marketing tool for most businesses.
In a surprising move, Toys “R” Us, pulled out of its bankruptcy auction and announced that it’s taking steps towards reinventing itself.
Ken Auletta sat down with Gary Vaynerchuk, chairman of VaynerX to discuss the disruptions in the advertising industry.
Only ten percent of the five trillion in total annual sales in 2018 is attributed to digital channel sales.
Artificial intelligence (AI) is a fundamental part of the ad tech landscape, bringing cost savings, precision targeting, and enhanced optimisation.
The big challenge facing physical retailers is the ongoing rise of e-commerce and online shopping.