With 2018 being a World Cup year it’s an interesting time to talk about sports marketing.
Did you happen to have a cool $5 million stashed in the coffers to shell out for one of those ads? No? Good—then this article is for you and the 29 million other small businesses currently operating in the US that didn’t get any airtime during the festivities.
The Super Bowl is bigger than football. It causes non-fans to get swept up in the party surrounding it and the big-budget, celebrity-studded spectacle we’ve all come to expect from its advertisements.
Ah… Super Bowl! Take a deep breath… draw it in… you can smell the sweat, nachos and beer. Open your ears and all you hear is the continuous murmuring and chat about “the ads” and whom did it best.
The esports industry is growing quickly, with new leagues, teams and distribution channels. And this growth is attracting new high-profile esports investment from brands, media organizations and traditional sports rightsholders.
What happened in Vegas earlier this month is not staying in Vegas as over 150,000 people flocked to CES 2018 ready to see all things tech.
Loyalty is one of the most important aspects to a brands’ success.
After 26 years, supermodel Cindy Crawford is reuniting with Pepsi in “This is The Pepsi” TV advertisement debuting during Super Bowl LII.
It’s no secret there are daunting challenges ahead for the sports industry in the face of rapidly changing demographics and consumer behavior. Chief among these challenges is the question of what to do about younger sports fans who have turned off their TVs.
The secret is out. Competitive gaming is both the world’s fastest growing sport and form of entertainment.