Welcome to the 2018 FIFA World Cup Russia!
Q&A with Javier Güemes, Creative Director at Orcí
There are few global events that captivate on the level of the FIFA World Cup, with the latest set to commence in Russia on the 14th of June.
As the World Cup arrives this June, global brands will continue to see a return on investment with their commitment to soccer.
With 2018 being a World Cup year it’s an interesting time to talk about sports marketing.
Did you happen to have a cool $5 million stashed in the coffers to shell out for one of those ads? No? Good—then this article is for you and the 29 million other small businesses currently operating in the US that didn’t get any airtime during the festivities.
The Super Bowl is bigger than football. It causes non-fans to get swept up in the party surrounding it and the big-budget, celebrity-studded spectacle we’ve all come to expect from its advertisements.
Ah… Super Bowl! Take a deep breath… draw it in… you can smell the sweat, nachos and beer. Open your ears and all you hear is the continuous murmuring and chat about “the ads” and whom did it best.
The esports industry is growing quickly, with new leagues, teams and distribution channels. And this growth is attracting new high-profile esports investment from brands, media organizations and traditional sports rightsholders.
What happened in Vegas earlier this month is not staying in Vegas as over 150,000 people flocked to CES 2018 ready to see all things tech.