As a marketer, you want everyone to see and interact with your video ads. But as a consumer, you can attest to the fact that you’re not always up for watching one.
Gaming & Esports
Amazon’s acquisition strategy is one of the biggest secrets that the Seattle-based business manages. Announcements for small acquisitions are generally not done and the industries that are being canvassed for targets are also a closely guarded secret.
The average attention span of a goldfish is nine seconds. In 2015, humans clocked in at eight. Somewhere around the end of this sentence, statistically, we’re going to lose you.
People today would rather spend more time and dollars on doing things rather than buying things, so knowing how to build a brand that offers a customer an experience in addition to a product is key to being successful in this competitive marketplace.
It seems obvious that a device which we have become so heavily reliant on would offer huge commercial opportunities, but in reality we’re only now beginning to see marketers and advertisers take advantage of this small but powerful tool.
The Shorty Awards has a “gaming in social media” category. Traditional platforms like Facebook are betting big on social gaming. Some of the biggest YouTube celebrities are video game influencers.
Ask any advertiser, and they will assure you that stereotypes don’t have a place in their campaign strategies. They’ve spent the money, done the research, and made sure their core customer persona is informed by that research, not a made-up image.
Esports is everywhere you look these days. Football clubs are signing esports players, Audi recently announced an esports sponsorship deal and YouTube has landed exclusive deals with select leagues.
Odds are good you’ve most recently been exposed to Nintendo’s Switch commercials, the most watched of which aired during Super Bowl LI alongside some of the more uninspired spots in recent memory.
In 2015 the global video-games industry grew by 8.5%, to a value of $99.6 billion. To put that in context, in the same year the movie industry earned just $38 billion . Games aren’t just for geeks any more — they’re bigger than Hollywood. For advertisers, this is a massive opportunity.