Fashion

Patagonia: Investing in Customers Can Be the Best Advertising

Remember the days of fashion articles, when instead of watching “shopping hauls” on YouTube we read about “investment pieces?” We would buy a few key pieces a year, perhaps a well-tailored blazer, a quality shoes, and perhaps a day-to-evening dress made of a 3-season wool.

Global Brand, Local Focus: Adidas

Adidas partnered with Brooklyn’s Outdoor Advertising Colossal Media, and the Brooklyn Creator Farm to hire local Brooklyn artists for murals. The temporary murals were up until August 13th, in 10 locations around the Bushwick neighborhood.

Intimate Manufacturing as a Marketing Tool

Those in the market for feminine foundation garments are known to drop some coin. Victoria’s Secret isn’t the most watched fashion runway show every year for nothing, and the VS Angels are said to be flying to Shanghai for 2017.

Urgency for the Catwalk Look Fuels the Fast Fashion Industry

The way consumers are shopping and seeking influence is changing as they are turning to social platforms, such as Instagram, for fashion and lifestyle inspiration, demonstrating the power of partnerships and celebrity endorsements for marketers in the retail industry today.

Fashion Brands Buying into the Local Age

While the news of Drexler’s departure requires a moment of reflection in the fashion world, it is short-lived, for taking Drexler’s place is James Brett, famously of West Elm.

Get Your Maker Influencers Now

Fast Fashion is taking its last, labored breath before the bubble bursts. With everyone from Macy’s to Bebe closing stores, and  Sears and Rue21 on borrowed time, it’s time to face up that fast fashion is built on an unsustainable financial model.