Collaboration marketing is on the rise. Take a look at the fashion industry and you’ll quickly understand why.
What are rules there for, if not to be broken?
Makers, small batch manufacturing, and slow fashion are stronger and more popular than ever, but there are still major blows inflicted from the fast fashion machine.
While still Pay-to-Play in the sense that the designer must be ready to invest in themselves, there’s an entire ecosystem built in the program to help support the designers.
Tailors training on Savile Row are learning from masters almost gone, and they’re all on Instagram.
Remember the days of fashion articles, when instead of watching “shopping hauls” on YouTube we read about “investment pieces?” We would buy a few key pieces a year, perhaps a well-tailored blazer, a quality shoes, and perhaps a day-to-evening dress made of a 3-season wool.
Adidas partnered with Brooklyn’s Outdoor Advertising Colossal Media, and the Brooklyn Creator Farm to hire local Brooklyn artists for murals. The temporary murals were up until August 13th, in 10 locations around the Bushwick neighborhood.
Those in the market for feminine foundation garments are known to drop some coin. Victoria’s Secret isn’t the most watched fashion runway show every year for nothing, and the VS Angels are said to be flying to Shanghai for 2017.
The way consumers are shopping and seeking influence is changing as they are turning to social platforms, such as Instagram, for fashion and lifestyle inspiration, demonstrating the power of partnerships and celebrity endorsements for marketers in the retail industry today.
While the news of Drexler’s departure requires a moment of reflection in the fashion world, it is short-lived, for taking Drexler’s place is James Brett, famously of West Elm.