Verticals

Patagonia: Investing in Customers Can Be the Best Advertising

Remember the days of fashion articles, when instead of watching “shopping hauls” on YouTube we read about “investment pieces?” We would buy a few key pieces a year, perhaps a well-tailored blazer, a quality shoes, and perhaps a day-to-evening dress made of a 3-season wool.

Global Brand, Local Focus: Adidas

Adidas partnered with Brooklyn’s Outdoor Advertising Colossal Media, and the Brooklyn Creator Farm to hire local Brooklyn artists for murals. The temporary murals were up until August 13th, in 10 locations around the Bushwick neighborhood.

Intimate Manufacturing as a Marketing Tool

Those in the market for feminine foundation garments are known to drop some coin. Victoria’s Secret isn’t the most watched fashion runway show every year for nothing, and the VS Angels are said to be flying to Shanghai for 2017.