As the World Cup arrives this June, global brands will continue to see a return on investment with their commitment to soccer.
What are rules there for, if not to be broken?
With 2018 being a World Cup year it’s an interesting time to talk about sports marketing.
As a marketer, you want everyone to see and interact with your video ads. But as a consumer, you can attest to the fact that you’re not always up for watching one.
Here a few ideas for the HR team where gamification can lead to increased employee engagement and good health.
Did you happen to have a cool $5 million stashed in the coffers to shell out for one of those ads? No? Good—then this article is for you and the 29 million other small businesses currently operating in the US that didn’t get any airtime during the festivities.
The Super Bowl is bigger than football. It causes non-fans to get swept up in the party surrounding it and the big-budget, celebrity-studded spectacle we’ve all come to expect from its advertisements.
Ah… Super Bowl! Take a deep breath… draw it in… you can smell the sweat, nachos and beer. Open your ears and all you hear is the continuous murmuring and chat about “the ads” and whom did it best.
Amazon’s acquisition strategy is one of the biggest secrets that the Seattle-based business manages. Announcements for small acquisitions are generally not done and the industries that are being canvassed for targets are also a closely guarded secret.
When Grumpy Cat, the American cat internet celebrity famed for her permanently glum facial expression, entered the public consciousness back in 2012, she quickly became more than just a typical meme, becoming the face of countless products ranging from pillows and mugs to clothing and bags.