Thanks to the runaway success of Pokémon Go last year, the experience of augmented reality (AR) is familiar to a mainstream audience.
VR & AR
What a difference a year makes. For Virtual and Augmented Reality, CES 2017 offered so much hope and hype. Flash forward one year to CES 2018, and you see two very different trajectories for VR and AR.
Take your pick. Is virtual reality the groundbreaking technology of tomorrow or a marketing antic that’s already old news?
As 360° video and other immersive video technologies grow and become mainstream, more brands will see the potential to create deeper brand stories.
Thanks to the sweeping, cinematic landscapes that have been relayed from the minds of science fiction writers and etched into film history, OOH advertising forms as much a part of society’s collective vision of the future as robots and flying cars.
While the market for VR is being explored and a truly mainstream audience grows, 360º video can provide a solution.
At this seminar presented on the Bing stage, a panel of experts from Unity, a leading mixed reality company, described how this technology can be utilized, and what the future holds for it.
It’s time that we use VR’s available tools to remove the barriers and revolutionize the way we connect with one another.
So how did an experience designer, a creative and a strategist, with no developer experience tackle a VR hackathon? Well, as Nelson Mandela once said, “It always seems impossible until it can be done.”
Out of collaboration between VR Society and AMD | Radeon, the conference will offer businesses interested in engaging with VR technology the opportunity to educate themselves about the many viable business solutions that exist in the world of VR.