VR is going to affect every industry and most people don’t know it yet—but it’s already happening.
VR & AR
Interactive video technology is developing fast.
Don’t look now, but technology is starting to change everything.
More and more companies are embracing VR to connect with people on a deeper level.
If a low-cost headset of only marginally better quality than that of a face-mounted smartphone isn’t enough to get the masses into VR, what would?
Thanks to the runaway success of Pokémon Go last year, the experience of augmented reality (AR) is familiar to a mainstream audience.
What a difference a year makes. For Virtual and Augmented Reality, CES 2017 offered so much hope and hype. Flash forward one year to CES 2018, and you see two very different trajectories for VR and AR.
Take your pick. Is virtual reality the groundbreaking technology of tomorrow or a marketing antic that’s already old news?
As 360° video and other immersive video technologies grow and become mainstream, more brands will see the potential to create deeper brand stories.
Thanks to the sweeping, cinematic landscapes that have been relayed from the minds of science fiction writers and etched into film history, OOH advertising forms as much a part of society’s collective vision of the future as robots and flying cars.