Messaging apps continue to take a larger share of consumers’ time and attention, impacting marketing spend and allocation.
Online shopping has made it easy to purchase presents at the last minute, further eliminating the need to venture in store. It’s not surprising then, that nearly a quarter of all Christmas purchases are made online.
Now that the tenth anniversary of the iPhone has come and gone, it’s hardly necessary to wax poetic about how much the iPhone has changed the way we consume content across every vertical.
One data-driven moment at a time, this is how you win in the location-data space … you don’t need a blue bar to tell you that.
We are moving into an era where we bid farewell to search and scroll. We instead are already interacting with smart speakers and assistants.
Developing a mobile application from scratch takes time, research, and a lot of hard work if you want the results to be effective and benefit your business.
Early last week, WhatsApp announced that they’re opening up new features for both small and large businesses to help companies better communicate with customers.
True friends don’t care about your income, gender, race or religion. It’s the ones who know and understand who you are – how you feel, what you need and how to help in the moment – that really count. It’s a lesson mobile marketers would do well to learn.
It seems obvious that a device which we have become so heavily reliant on would offer huge commercial opportunities, but in reality we’re only now beginning to see marketers and advertisers take advantage of this small but powerful tool.
Nielsen shareed their data with the AWAsia audience and forecasted the future of digital usage, and applications of the data shared.