After opening remarks, the AWAsia audience was treated to two sides of the same campaign – a cross-promotional work of creative genius from smartphone giant Samsung and the Mexico Country Brand.
More than you might think. New data suggests companies may be leaving money on the…
Today, app stores are mainly platforms that assist users at the moment of conversion, but that may soon begin to change.
Technology has changed and enhanced our lives and culture in so many positive ways. But with all things, there is a downside.
Let’s say you go to a party – what’s the first thing you ask? Do you ask what there is to drink? Or do you ask what the wi-fi credentials are? Chances are it’s the latter.
The experiences of the future won’t be limited to designing for a phone, they will be about taking advantage of the increasingly smart and connected technology around consumers.
Little did Papworth and Jarivs know that SMS was going to be the future of instant communication.
Messaging apps continue to take a larger share of consumers’ time and attention, impacting marketing spend and allocation.
Online shopping has made it easy to purchase presents at the last minute, further eliminating the need to venture in store. It’s not surprising then, that nearly a quarter of all Christmas purchases are made online.
Now that the tenth anniversary of the iPhone has come and gone, it’s hardly necessary to wax poetic about how much the iPhone has changed the way we consume content across every vertical.