Blockchain could replace all the nastiness that comes with untrusting third-party intermediaries and replace it with an insurmountable trust machine.
Disruption + Innovation
Digital advertising often gets it wrong. So wrong, in fact, that by next year it is predicted that 30 per cent of advertising content will be blocked.
Young hungry startups are openly eating the lunch of bigger established companies. But, somehow the imperative to change feels less urgent than in days past. Why is this?
We are moving into an era where we bid farewell to search and scroll. We instead are already interacting with smart speakers and assistants.
Will legacy publishers always be a step behind more nimble, new media publishers that were built for the way people consume content today?
During the afternoon panel at Thomson Reuters, speakers from the hip hop music industry talked about their understanding and experience with hip hop culture and branding.
The addressable TV ad market is expected to become a $3 billion industry by 2019. Why? Because it’s targeted, data-driven, and provides invaluable insights to advertisers about their target audience.
Dynamic ads should be regarded as a friend, not foe, both on the client and agency side.
With voice-enabled devices hitting the market from Apple, Amazon and Google, now all it takes is a simple voice command to turn on your lights, lower your thermostat, listen to the news and much more
It’s beyond ironic that the companies most celebrated for dethroning the former titans of business are now themselves considered indestructible.