The addressable TV ad market is expected to become a $3 billion industry by 2019. Why? Because it’s targeted, data-driven, and provides invaluable insights to advertisers about their target audience.
Disruption + Innovation
Dynamic ads should be regarded as a friend, not foe, both on the client and agency side.
With voice-enabled devices hitting the market from Apple, Amazon and Google, now all it takes is a simple voice command to turn on your lights, lower your thermostat, listen to the news and much more
It’s beyond ironic that the companies most celebrated for dethroning the former titans of business are now themselves considered indestructible.
Last week, at one of the biggest experiential industry conferences of the year, you couldn’t turn a corner without being faced by VR in some form – a vendor sales pitch, an agency case study or live brand experience.