Once the customer opts in, it’s time to start the messaging process. Brands should strive to add value right away to make a good first impression.
The enterprises of today need to seriously consider AI, to save customers, money and most importantly, time.
We are entering an AI-centred age, characterised by intelligent applications and smart digital products. Even though it’s an exhilarating time filled with new possibilities, AI also poses its own challenges.
Using AI or other technologies to gather content and present it in more relevant ways, ways that connect with customers, remains the paramount challenge.
A big part of the chatbot appeal comes down to first-party data. Marketers typically rely on pixel tracking and predictive analytics to gather details about their target audience.
Intelligent brands will need to redefine the very essence of marketing, which will no longer be about producing products then spending trillions on driving demand.
We live in a world where everyone wants our attention. Among those people are advertisers. From billboards to TV commercials there are an abundance of signals.
Every year, data collection continues to grow. With all of this data, there needs to be platforms and infrastructure to ease the collection, storage and utilization process.
As technology progresses in our society, talk of robots and machines taking over human jobs is rampant. Therefore, this seminar presented on the Target Media Network Stage by a panel of experts on the topic proved to be quite interesting and relevant, even more so when looking at things from an advertising perspective.
Artificial Intelligence is an amazingly powerful tool, with the potential to reach and enhance every aspect of our lives. As the technology around it continues to develop, so will the way we and organisations interact with it.