Don’t look now, but technology is starting to change everything.
Anyone raised in the 90s will remember those little robotic dogs that would yelp incessantly and do backflips until their batteries (or a parent’s patience) ran out.
Artificial Intelligence is no stranger to the retail industry. Increasingly more brands are dabbling in AI to give themselves a competitive edge.
Facing a raft of criticism for its past excesses, last week’s 65th Cannes International Festival of Creativity was a far more focused affair.
From the likes of Google Assistant booking hair appointments for customers, to cashier-less grocery stores in the form of Amazon Go, tech is evolving and mimicking human traits more than ever.
When you really think about it, how many times a day do you make a decision?
Groggy from the MMMM-party from the night before, you sip the first Dom of the morning and lounge on a yacht that belongs to some random agency.
In a few short years, influencer marketing has gone from a peripheral channel within the marketing mix to one of the key drivers of growth in digital advertising today.
In the last nine years, the UK’s spend on marketing has made the steady climb to £8.44 billion.
There’s a lot of buzz around AI; seemingly out of nowhere, every software platform and tech company has its own AI capabilities.