When it comes to smart home, some ideas have started to trickle into our hearts and homes. A new report from TechUK shows 77% of consumers are aware of connected technology.
Discussions of AI have created a certain amount of unease, generating a fear that AI will evolve to take over the human race.
Barry Wacksman, of R/GA, asks the Advertising Week audience to consider, “Where to be creative?”
The proliferation of virtual assistants such as the Google Home and Amazon Alexa devices have made chatbots one of the recent, vogue marketing trends.
For the last fifty years, CES (Consumer Electronics Show) has been the annual spot for tech brands to show off their newest and most exciting developments. This year, there was one phrase that took the convention by storm: “Hey Google”.
In fact, backed by 4.6 billion data points, our Group XP Experience Index ranked the world’s biggest brands according to the quality of their experience, finally proving what we all knew to be true: brands that invest in experience outperform the market by over 50%.
From Amazon’s Alexa on more than 10 million countertops and Siri in every iPhone to GM implementing IBM’s Watson into OnStar and Tesla’s autopilot using cloud-based learning, Artificial Intelligence, in various forms, is reaching a point of cultural ubiquity.
What has been a running joke at CES is now a firm reality: everything is now either Smart or Connected.
Without a doubt, the three A’s – Anticipation, Ambience, and Artificial Intelligence were the centerpiece of CES this year.
CES 2018 was flush with gadgets that help people track and monitor their lives – health, fitness, home, neighborhood family, pets, cars, and other possessions.