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Artificial intelligence (AI) is a fundamental part of the ad tech landscape, bringing cost savings, precision targeting, and enhanced optimisation.
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What amazing thing did you do today?
As an analyst, I’d like to have a universal fact checker. Something like the carbon monoxide detectors on each level of my home.
Don’t look now, but technology is starting to change everything.
Anyone raised in the 90s will remember those little robotic dogs that would yelp incessantly and do backflips until their batteries (or a parent’s patience) ran out.
Artificial Intelligence is no stranger to the retail industry. Increasingly more brands are dabbling in AI to give themselves a competitive edge.
Facing a raft of criticism for its past excesses, last week’s 65th Cannes International Festival of Creativity was a far more focused affair.
From the likes of Google Assistant booking hair appointments for customers, to cashier-less grocery stores in the form of Amazon Go, tech is evolving and mimicking human traits more than ever.