From Amazon’s Alexa on more than 10 million countertops and Siri in every iPhone to GM implementing IBM’s Watson into OnStar and Tesla’s autopilot using cloud-based learning, Artificial Intelligence, in various forms, is reaching a point of cultural ubiquity.
What has been a running joke at CES is now a firm reality: everything is now either Smart or Connected.
Without a doubt, the three A’s – Anticipation, Ambience, and Artificial Intelligence were the centerpiece of CES this year.
CES 2018 was flush with gadgets that help people track and monitor their lives – health, fitness, home, neighborhood family, pets, cars, and other possessions.
Without realizing it, we’re interacting with “thinking” machines on an unprecedented level and in forms we had only imagined before.
In our study, Embracing the Machines: AI’s Collision With Commerce, we explored shoppers’ awareness, acceptance, and perceptions of AI today and how they felt these things would change over time.
Once relegated to pulp fiction and sci-fi movies, AI has become the mainstay of the tech industry, creating jobs – while conversely, feeding the fear that they are taking them.
Blade Runner returned to the big screen last month and with it came a new generation of artificial humans – or replicants – more obedient and long-lasting than their predecessors, but still hard to distinguish from their creators.
As technology continues to evolve at an exceptional rate, the human vs. machine debate becomes ever more prevalent, and the fear job functions may become obsolete grows stronger.
Thanks to the sweeping, cinematic landscapes that have been relayed from the minds of science fiction writers and etched into film history, OOH advertising forms as much a part of society’s collective vision of the future as robots and flying cars.